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Kyle Rush on Optimizely, Testing, and Obama [Part One]
Kyle Rush, right, was the Deputy Director of Frontend Web Development at Obama for America. We interviewed Kyle Rush of the 2012 Obama for America Digital Team about A/B testing at the campaign. What...
View Article“Is it done yet?” Getting real about calling a test
As a Web Strategist and A/B testing consultant, I’ve worked with everything from Fortune 100 companies to freshly minted start-ups. Regardless of the length of their customer list or the volume of...
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